With not enough fathers at home to show them how to tie a tie, line up a beard, or talk about body changes. They’re waking up to new hormones, new sweat, new skin—and nobody’s breaking it down in a way that makes sense or feels real. They’re expected to “man up,” but no one teaches them how to show up.

They play sports. They lead teams. They crack jokes to hide their insecurities. But behind the scenes, they’re Googling how to fix acne, wondering how to deal with body odor, or feeling ashamed for not knowing what products to use.

And when no one talks about it, they assume it’s just them.

That’s the challenge Titan was built to solve.

We give young men the tools—and the language—to take ownership of their hygiene, their grooming, and their identity. Titan meets them where they are: in the locker room, in the bathroom mirror, in that moment before they step out into the world. Because self-care isn’t just personal—it’s powerful.